With digital advertising now surpassing traditional TV and print in terms of spending, it’s more crucial than ever to ensure that films are tailored, not only for your audience, but also for the platform on which they’re viewed.
Customers engage with videos on Facebook, TikTok, Instagram, Twitter, and Snapchat, in various formats like portrait or landscape, with sound on or off. Ensuring your film resonates across all these platforms without the need for multiple shoots is imperative.
At Wonderpunch, we’ve observed how video content has evolved on social media and understand what works best for each platform. We recognise the importance of a 360-degree approach to a campaign, and alongside films, we can create print ads, CGI animations, and GIFs to enhance outreach and engagement.
Featuring a well-known face in your film can add significant PR value, and we have extensive experience working alongside celebrities and influencers.
Often, agencies approach us with celebrities on board but are unsure how to integrate them into their film. We can assist with structuring initial ideas, scripting, and collaborating with the celebrity on set to ensure the best possible outcome for your film.
While we love filming in widescreen, each social media platform has its own screen ratio.
We’re well-versed in delivering campaigns in 16:9, 1:1, and 9:16 formats. We understand what works for each platform and tailor the content of the film accordingly so that brands can ensure their message is seen, liked, and shared across all social channels.
Making the most of the filming day is crucial, especially when featuring a celebrity in your campaign.
In addition to creating different versions of the main video, we can also produce GIFs for use in social responses. Furthermore, we often collaborate with photographers to ensure you receive the best stills to promote the campaign across all media platforms.
Get in touch to see how we can help with your next project