Velocity CG Animation

Creating a promotional trailer for this cutting-edge London-based tech app was a thrilling challenge, given the plethora of features it offers. But undaunted, we dove right in.

The app revolves around a conversational interface that connects users with agents to discover unique experiences. To illustrate this, we begin by showing a user typing on their phone. As their conversation unfolds on the app screen, we use CGI to transport viewers into the various experiences on offer.

First, a CG animated killer whale bursts through the phone screen, surrounded by splashing water, introducing the “swim with orcas” experience. Next, a snowmobile crashes through the screen, kicking up a flurry of snow, leading to information about the thrilling Iceland adventure. This is followed by a sleek car and then a helicopter, each representing increasingly exciting and luxurious experiences.

The trailer then returns to the conversational interface, showing a satisfied client delighted with their choices.

This fast-paced, exhilarating trailer mirrors the aspirational lifestyle that the app’s users seek. It is complemented by an upbeat, remixed classical music soundtrack and interspersed with footage from actual customer experiences around the globe.

They say you should never work with animals, which is why we conjure them from our imaginations and computers instead.

This project was a dream to work on, thanks to an adventurous and open-minded client. Even if your ideas aren’t quite as wild, we’d love to hear from you. Get in touch to discuss your next animation project.