We were commissioned to create a high-end CGI animated advert for Rockfall Spiced Rum, intended for use across all their media and socials.
We were thrilled to receive this amazing brief, which granted us creative freedom to develop the concept, visual style, and animation for Rockfall’s new campaign to promote their luxuriously smooth spiced rum.
Starting with the idea of ‘Best Served On The Rocks,’ we envisioned a dramatic scene set on a mountainside. The animation begins with a rockfall cascading down one side of the mountain, while on the opposite side, a river of rich, amber rum flows gracefully down the valley.
At the base of the valley, the rocks and the liquid collide in mid-air in a spectacular clash. This meeting transforms the rocks into ice, which then falls seamlessly into a glass of Rockfall Spiced Rum.
The scene concludes with a final rock landing beside the glass, revealing the brand’s tagline in a striking manner.
To maximise reach, the ad was delivered in four different formats, tailored for all of Rockfall’s social media channels.
