Showcase the features of the new range of Renault cars, using VR and CGI animation.
We wanted to create a series of films that pushed the boundaries of what could be done with VR and CGI animation.
Creating three CGI worlds, from a forest to a suburb, and combining these with a 360 Photo-real interior environment, we showed off the cars features as the viewer enjoyed a unique rotating world.
We created each film in multiple languages so that every social team in Europe had their own version.
