Postscript identified a surge in sales following the initial COVID-19 lockdown in the UK and sought to capitalize on this momentum by venturing into TV advertising for the first time.
With Sky Adsmart offering complimentary advertising to new clients, the key for Postscript was to devise a memorable concept that succinctly communicated their offerings.
Amidst a multitude of pitches from various agencies, our approach stood out for its simplicity, emphasising how a Postscript subscription each month brings the essence of a charming bookshop directly into one’s home, inviting leisurely browsing.
Despite the challenges posed by filming during the summer of COVID-19 in two London locations, we successfully crafted a commercial that yielded remarkable results for the client. Leveraging Sky Adsmart’s astute targeting capabilities, we ensured that the ad reached precisely the intended audience.
To explore further how we can craft effective TV campaigns utilising Sky Adsmart technology, reach out to us.
