We were tasked with creating a series of CGI animated adverts for Molton Brown’s brand-new range of body washes and fragrances for the Christmas season.
The new Christmas adverts for Molton Brown immerse viewers in a world crafted entirely from various textures of paper and card. Photorealistic products are seamlessly integrated into this animated paper world, surrounded by elegantly designed gifts with ribbons, Christmas trees adorned with lights, and an array of festive foliage decorating every corner.
In the first advert, we transformed the 2D illustrated elements from the product photoshoot into a rich 3D animated environment. We scanned actual paper textures to ensure the highest accuracy and authenticity in the final visuals.
The second advert highlights their new advent calendar, showcasing its exquisite gold embossing and featuring illustrations of the original South Molton Street store. This attention to detail emphasises the luxury and heritage of the brand.
The final advert presents the range of gift sets available this Christmas, including body washes, body lotions, and fragrances, all beautifully packaged in intricate gift boxes.
To achieve a unique look, we used a stop motion CGI animation style, rendering the photorealistic paper effect at 12 frames per second to mimic the charm of traditional stop frame animation.
Each advert was produced in 17 different formats, available in both English and Mandarin, for use across all Molton Brown’s social channels and their website.
