We set out to explain how McLaren’s partnership with NTT Communications enhances their performance during race weekends.
Combining McLaren’s archive footage with CG animation and motion graphics, we crafted a narrative demonstrating how NTT’s high-speed SD-WAN technology ensures faster and more reliable data flows across the race team.
We produced a series of four videos, delivered at breakneck speed for a new website launch. The first video highlights how NTT’s SD-WAN technology streamlines communication between the race team and the control room, minimising errors and enhancing efficiency. We built and animated the SD-WAN server, showcasing data flows across the McLaren team.
The second video focuses on how NTT supports the race team as they travel around the globe, ensuring flawless communication with head office. Animated Formula One cars race around the globe, accompanied by stats about their impressive season.
The third video introduces the raceday dashboard, a revolutionary piece of software that provides mechanics with real-time data about the car’s performance during a race. The final video covers the speed and efficiency of NTT’s cloud data storage solution.
The animation style is clean and stylised CGI, directing attention to the key points narrated by the voiceover. This is interspersed with footage of F1 cars during practice sessions and the team mechanics in action.
An upbeat voiceover and energetic music tie everything together, creating the perfect package of marketing videos that capture the synergy between McLaren and NTT Communications.
