London Business School

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The Brief

To produce an explainer video all about Generation Y (millennials) and what they can expect from the employment market.

The Concept

Using a chalkboard as our starting point, we designed and animated a range of characters to tell the story of Generation Y including how many employers they can expect throughout the career and what the priorities are likely to be for businesses in the future. The animation forms part of London Business School’s continuing video series produced by Wonderpunch, providing valuable insight and education for online visitors.

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