Grundig

Chivas NBA

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The Brief

To produce a series of stylish films to showcase the Grundig II Household & Personal Care product range.

The Concept

Inspired by existing Grundig product photography, we produced a series of films fusing dramatic, futuristic lighting design with intricate motion graphics to pay homage to the style and features of the six amazing products.

Led by a dramatic music bed and enhancing the brand look of the range, the films seamlessly emphasise the numerous functions of each product.

Filmed in a dark, creatively spot lit studio, using a mini jib, dolly and set of super-speed macro lenses we were able to capture breath-taking, intricate shots of the products.

As well as maintaining a fluid feel to the shots, we were able to shoot the products from every conceivable angle. This resulted in a 3D Grundig space, from which the products were showcased as a stylish addition to any home – simultaneously highlighting their superior engineering and unique functions.

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